Ad:versity - the university for PPC. Get proficient in using Google so that your PPC ads start bringing you the return you deserve. This series of videos, presented by Dave Karellen who has over 11 years' experience in PPC, will give you the knowledge needed to set up and manage your PPC account. This is a CPD accredited course.

Dave Karellen lives and breathes PPC, there isn't anything he doesn't know about it, and with these easily digestible videos, you too, can become a PPC knowledge-fountain. Leading you from basic setup through to tracking, advanced optimisation and performance automation, you'll be dominating PPC ads in no time.

Best suited to Marketers or business owners looking to start using PPC in-house or those Marketers who are currently using it in-house but want to increase their knowledge to include the use of more advanced features and tracking. Also, great for junior PPC executives looking to develop.

We want to make this a positive experience for all participants. If you have particular access needs (for example visual impairment, dyslexia, deafness etc.) please contact us so we can work together to get you as good an experience as we can.

Learning objectives:
• To be able to set up Google products that support Google ads (Tag manager, merchant centre, analytics, ads)
• To set up and run campaigns
• To understand the higher level tracking and optimisation that can be applied to an account and that this may alter return on spend
• To effectively use PPC as a form of revenue

All prices are inclusive of VAT.

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